Category Archives: Webcomic Marketing

About marketing and webcomics

2011 Convention Report summary

Instead of doing a whole bunch of individual summaries of my conventions, I figured I’d kind of wrap everything up in a single post. Present what I’ve learned, what mistakes I made, what I will changes for next time, and what I did right. For those of you wondering about my Convention exploits and how things went.

Continue reading

Webcomics: 5 tips for getting readers to interact

Its no secret that every webcomic artist loves feedback. Sometimes the only thing that keeps us going is that anticipation of appreciation or minute moment of glory when someone leaves a comment on our latest page. But it can be very hard, especially in the beginning, to coax readers to leave that feedback or interact with you. Let’s have a look at the reasons why they don’t, and what you can do to get readersĀ  to be more interactive with you and your site.

Continue reading

Webcomics: Preparing for Conventions

This is sort of a little more personal than some of my other articles, as I myself am feeling this one out after a few half arsed attempts at doing conventions over four years ago with friends or as a tag-along to get a sense of what doing conventions is all about. But it will be my first time as a solo act, and the first time I’ve done conventions on my home turf of Vancouver, BC, Canada.

Continue reading

Webcomics: Building Readership

What is a webcomic without readers? Let’s face it, most of us creator types aren’t putting our hearts and souls into a comic creation that we don’t want any one to read. We put it on the web and out into the world to garner attention and interest, entertaining and communicating with the masses. Without some masses to communicate to, it seems pretty futile. For that reason, its no surprise that every webcomic author is eternally looking to build, rebuild, or expand a current readership. But how do you accomplish this task?

Continue reading

Webcomics: Playing the Advertising Game

One of the most challenging tasks that lay ahead for both aspiring and established webcomics is getting the word out to your audience (or potential audience) that you exist. In the past, link exchanges, top links, banner exchanges and webrings were enough to bring a steady flow of visitors. These days however, the dynamics of the web have changed, and creators are forced to look into more commercial methods of marketing, namely advertising. But advertising can be expensive pursuit and what if you want to MAKE money with ads? Read on, and find out how to minimize your advertising costs, while maximizing the value of your own site’s ads.

Continue reading

Mushing around 1000 fans in webcomics

Okay, if you’ve never heard of this (and I don’t blame you, you’re probably not into this stuff like I am…) but if you are serious about making any kinda coin with your webcomic (or anything else that’s creatively produced indepentantly in the internet, such as music, fiction, blogging, etc.), its a rather interesting theory.

Originally written by Kevin Kelly, the 1000 true fans theory states in a nutshell that if you want to make a living off your creative genious on the internet, you need to cultivate “1000 true fans”. A true fan being defined as someone who is so zealous about your work, they’d buy everything 10 times over, even your belly button lint if it was sold on Ebay. Basically someone who truely is ‘fanatical’ about what you are doing. This post turned out to be a pretty hot topic across many blogs, which even prompted further posts, against, defending, and comparing to similar theories, even some temperance from reality of doing it. Go ahead, read it, come back. You’ll need to know what I’m talking about for the rest of this post.

Continue reading