One of the most challenging tasks that lay ahead for both aspiring and established webcomics is getting the word out to your audience (or potential audience) that you exist. In the past, link exchanges, top links, banner exchanges and webrings were enough to bring a steady flow of visitors. These days however, the dynamics of the web have changed, and creators are forced to look into more commercial methods of marketing, namely advertising. But advertising can be expensive pursuit and what if you want to MAKE money with ads? Read on, and find out how to minimize your advertising costs, while maximizing the value of your own site’s ads.
So recently I came across the site Clients from hell. This site is primarily for Graphic designers and other creative professional types (illustrators, web designers, etc) to share a communal pain at the grief and agony we suffer at the hands of seriously dumbfuck clients. One theme that re-occurs over and over again, which is one that hits home in really sore and tender ways, is the clients reluctance to pay for creative work, and the absolutely retarded ways they try to get out of paying for it. I don’t think I know a single creative professional who hasn’t suffered through this, and I know many who continue to suffer. Why? Because creatives don’t know how to do business. Here’s why.